Wednesday, July 29, 2015

PCG's Magazine Circulation Falls Below 2003 Levels

PCG's Philadelphia Trumpet magazine's circulation is falling. Despite their acquisition of an (unaccredited) College Campus in Britain and the establishment of their radio station the current circulation for PCG's Philadelphia Trumpet is now lower than what it was in 2003 and apparently even lower than what it was back in 2000. It is now 284,400.

This is part of a decline in circulation that has been ongoing since the December 2012 issue (341,259).

Something is clearly going wrong. What are the leaders of PCG doing with the money from PCG members and co-workers? Why is it that nothing they have done have increased the circulation figures?

Here is when The Philadelphia Trumpet's circulation fell below 300,000 since the November 2003 issue.
  • November-December 2006 till April 2007. (Four issues.)
  • March 2008 till December 2010. (Twenty-eight issues.)
  • May-June 2015 till September 2015. (Four issues and ongoing.) 
Here is when PCG's Philadelphia Trumpet magazine's circulation fell below the current circulation of 284,400 since the November 2003 issue.
  • April 2008 till February 2009. (Nine issues.)
  • April 2009 till September 2010. (Fourteen issues.)
(Only the March 2009 issue briefly goes above the current figure of 284,400.)

***

Here is the current list of PCG's Philadelphia Trumpet magazine's circulation figures updated with the recent figures.

1998

March 70,000

May 44,800

June 72,900

July 86,400

August 90,000

September 95,000

November 87,500

December 89,000

1999

January 98,250

February 102,750

March 105,300

May 116,500

June 135,000

July 178,000

At present it is not possible for me to know the circulation figures after this issue until the November 2003 issue. (August 1999-September-October 2003).

In the December 1999 issue Gerald Flurry boasts that the magazine had doubled its circulation in the last twelve months. This seems believable and to correlate with the figures presented here.

In the July-August 2000 issue of Royal Vision Gerald Flurry boasted that The Philadelphia Trumpet had a circulation over 300,000. He wrote that PCG's "Trumpet magazine has a circulation of more than 300,000" (p. 12).

We continue from the November 2003 issue.

2003

November 313,400

December 317,000

2004

January 341,305

February 341,735

March 344,530

May 347,750

June 345,290

July 340,740

August 338,665

September 335,000

November 340,340

December 325,835

2005

January 325,595

February 318,844

March-April 315,435

May 306,400

June 315,435

July 315,970

August 317,235

September 319,760

November 314,810

December 325,985

2006

January 323,900

February 322,200

March 326,702

April 345,000

May 325,000

June-July 332,000

August 326,000

September 330,000

October 314,000

November-December 288,000

[Falls below 300,000 issues. Still higher than current issue.]

2007

January 290,100

February 288,000

March 295,000

April 295,000

May 331,000

[Magazine goes above 300,000 issues again after five issues.]

June 351,000

July 417,000

August-September 428,500

October 444,100

November-December 458,700

2008

January 408,995

February 373,500

March 294,000

[Falls below 300,000 issues. Still higher than current issue.]

April 266,301

[Falls below current circulation of 284,400.]

May 283,450

June-July 252,948

August 275,180

September 269,180

October 274,076

November-December 278,480

2009

January 282,480

February 280,844

March 289,844

[Goes higher than current circulation after nine issues but falls below it with the next issue.]

April 255,455

[Again falls below current circulation of 284,400.]

May-June 257,944

July 255,280

August 252,067

September 255,067

October 257,978

November-December 259,767

2010

January 266,767

February 255,767

March 256,767

April 265,285

May-June 269,615

July 258,707

August 269,641

September 284,235

October-November 289,332

[Goes higher than current circulation after fourteen issues.]

December 295,382

2011

January 300,380

February 304,147

March 307,097

April 315,064

May-June 322,410

July 335,444

August 327,731

September 330,232

October 332,530

November-December 326,176

2012

January 330,067

February 333,067

March 333,067

April 334,044

May-June 338,939

July 342,452

August 340,298

September 340,813

October-November 340,813

December 341,259

[For whatever reason circulation declines from this issue onwards.]

2013

January 333,214

February 331,273

March 331,130

April 329,122

May-June 332,997

July 335,797

August 332,849

September-October 330,936

November 331, 830

December 328,019

2014

January 325,014

February 323,585

March 323,583

April 320,572

May-June 319,107

July 322,017

August 319,798

September 317,863

October 317,130

November-December 313,286

2015

January 314,408

February 312,399

March 311,350

April 310,367

May-June 297,255

[Falls below 300,000 issues and keeps falling.]

July 297,242

August 295,801
 
September 284,400

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